Apricaut
Websites, built and run.
The AI
The AI writes your site. It never reads your customers.
Apricaut builds and runs websites for small businesses, and the writing is done by AI. This page is exactly what that means.
Plainly
Exactly what the AI does, and exactly what it doesn't.
Seven answers, including one we'd rather you hear from us than work out later.
What it sees.
One thing: the description of your business you typed in when you started. That's the whole input. We send it to Anthropic's Claude, which writes your pages, works out how many you need, and picks which capabilities your site starts with.
What it never sees.
Your orders. Your enquiries. Your inbox. The messages your customers send you. None of it is ever sent anywhere near a model — it sits in your site's own database and stays there.
When it runs.
Only when your site is built, or when something about it changes. It never runs while a visitor is loading your page. There's no AI between your customer and your website — which is a privacy answer and, incidentally, why your pages arrive as fast as they do.
We don't train anything on your data.
It's your data, not the platform's. Nothing about your business is used to make our product better for anybody else.
What it writes, and what it doesn't.
It writes the words, the plan for your pages, and the list of capabilities your site starts with.
It does not write the software your site runs on. That's built, reviewed and tested by us in the ordinary way — the same code for every business, not improvised while your customers are on the page.
Nobody reads your site before it goes live.
There's no review queue and no human approval step. Automated checks enforce the quality bar and then your site publishes. We'd rather say that plainly than let you picture an editor who isn't there.
One thing we want you to know.
The description you write is also kept in a private code repository of ours, which is how your site gets built and rebuilt. So "it never leaves our systems" wouldn't be true, and we're not going to say it. It goes to Anthropic to write your pages, and it's stored with us. That's the whole list.