Apricaut
Websites, built and run.
Why this exists
We think small businesses got a bad deal.
Somebody builds you a website. You pay once, and it's beautiful for about a year. Then a plugin breaks, or the certificate expires, or the person who built it stops answering, and you find out you bought a photograph of a website rather than a working one.
The tools that replaced that deal made it faster and cheaper to get the photograph. They didn't change who's responsible at eleven o'clock on a Saturday night. That's still you.
Who you're dealing with
What we're building, and how we intend to behave.
Three short answers: what we're doing instead, what we hold ourselves to, and where we are right now.
We'd rather be judged on month fourteen than minute ten.
We build your site, and then we run it — not as a support plan you buy on top, but as the actual product. The hosting, the updates, the patches, the certificate, the watching. That's the thing you're paying for. The website is just where you see it.
We'd rather be judged on what happens in month fourteen than on how good the first ten minutes feel.
What we believe.
We win when you win. We grow when you grow.
Your job is to climb your business mountain. Ours is to be the ropes that help you get there — so the climb is yours, and doing it alone isn't.
We don't leave you to figure out your digital business. That's Apricaut's job.
We'd rather earn the word "trusted" than print it. How we handle your money, your customers, and the AI is written down in straight language, including the parts that flatter us least.
Industry best isn't a badge we claim — it's the bar we build against, every day.
We're early, and we'd rather say so.
We're early, and we'd rather say so. The businesses joining now pay less, and you'll be talking to the people who built this rather than a support queue.
We build it in the open, too. The commits, the decisions and the unfinished parts are all visible while it's happening, if you ever want to see how the thing you're paying for actually gets made.
Ready when you are.
Describe your business, and it's open in about ten minutes. $200 a month, seven days free, no card.
Start taking customersThere's a person on the other end of this.
Ask us anything — what it costs, whether it fits your business, what we haven't built yet. Your message is written down the moment you send it, before anything else happens.