Going online shouldn't require a developer.

We built Apricaut because we kept seeing the same story repeat. A skilled florist. A freelance consultant. A two-person agency. A restaurant owner. Each of them had a real business and real customers — but getting a proper online presence meant months of back-and-forth with developers, thousands of dollars before a single transaction, and an ongoing dependency on technical help they didn't have.

We thought that was backwards. Your business is the hard part. Going online should be the easy part.

Who we're built for

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Small businesses

You have a trade, a skill, or a product. You need a real web presence that takes payments — not a brochure you can't update.

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Founders

You're launching something new and need it live now — with accounts, payments, and a real domain — before you can justify hiring a team.

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Agencies

You want to launch client sites faster and hand them off cleanly, without becoming the permanent infrastructure manager.

Our pricing philosophy

We charge $99/month, plus 2% per transaction. That's it. No setup fee. No seat-based pricing.

We built it this way to keep pricing simple and aligned: one flat plan covers everything you need to run, and the 2% per transaction means we grow alongside your business as it succeeds. No surprises, no nickel-and-diming. That alignment matters to us.

What we handle so you don't have to